Monday, 3 October 2011

Profit is not a reason for being in business

This weeks sparkenation.

When I first made the following statement 20 years ago to a group of CEOs it is fair to say there was not a lot of agreement in the room!

“Profit is not a reason for being in business rather a result of being good at business.”

Today I get a very different response from enlightened leaders.

Are you confusing reason with results?

Please read these two excellent articles:
Sustainability Leadership : Shift or Show by Andrea Learned
and The Wisdom of Family Firms: Lessons Learned from the Financial Crisis by Dr Pablo Hafner.

Reflect and answer: Are you confusing reason with results?
Your answers can have a profound effect on your life and your business. Do your work.

Be the difference you want to see in the world
Ian
Leader Changing What's Normal Tribe


Sparkenation: a spark that ignites passion that leads to action that changes what's normal

More sparkenations are here.



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