Friday, 9 August 2013

Small is the new big



Anita Roddick’s line is one of my all time favourites.

I truly think that small is the new big.



For a few years now I have been proud to partner through my Changing What’s Normal company with B1G1.  

We give a little each month based on certain transactions in our business.  The impact is gigantic.

An old man smiled at me on the train the other day and I smiled back.  I thanked him later on and his eyes filled with tears.  “It doesn’t cost much” he said in broken speech.  “Exactly” I said.  “Yet it really matters.”

We often get caught up in the big things and forget it’s actually the small things that make the big difference.

“Don’t sweat the small stuff” was a popular book and I get the context, yet we should actually work hard on the small.

Even after nearly 40 years of marriage I still let my wife go through the door first (when I remember!) It’s just a small thing, yet it matters to her.

If you haven’t told your life-partner or your kids that you love them lately do so now.  It doesn’t cost much, yet it really matters.

Success in your business has a lot to do with doing a lot of small things well.  Call it attention to detail if you want.  Whatever you call it paying attention to small leads to big.

Spend some time and energy thinking about all the small things, the seemingly insignificant, and resolve to make each one significant, for significant they are to others.

Be the difference you want to see in the world.
Ian

"Great things are not done by impulse, but by a series of small things brought together."
Vincent Van Gogh
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