Tuesday, 15 October 2013

Are you a red apple or a green apple?

Your business is probably dying if you are not standing out in some way.

Are you a red apple or a green apple?


Differentiation is a major key to success in business even if what you are selling is a commodity.

Differentiation is about your people doing what others do, just better, differently, or more uniquely.

Differentiation begins with people discovering their unique gifts/talents and then enhancing them.

Differentiation is also about helping your people achieve what drives them because otherwise they are unlikely to fully help you achieve what is driving you.

Differentiation is a key to success in the business we are all in - delivering value to our stakeholders that they demand, desire, and feel that they deserve.

We attract customers/clients to us through our differentiation. So that customers/clients stay with us and share and spread our story with others their experience with us online and in-person must be distinctive.

Differentiation, Discovery, Drive, Delivery and Distinction are the delightful design elements of a distinguished modern business.

If you would like my paper about these 5 pillars, The Delightful Design of a Distinguished 21st century business, please email me ian@changingwhatsnormal.com. And if you would like to explore my Enhancing Their Gifts System that will enable you to thrive in all five then please contact me.

Are you a red apple or a green apple?

Be the difference you want to see in the world.
Ian

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