Monday, 4 November 2013

We are prepared to change. We are not prepared to be changed. Therein lies significant opportunity.

Recently I received an email from the people who host my personal website telling me that from February 2014 my domain name would no longer be supported.

Oblivion is not something we want to contemplate. 

My initial reaction was rage. My domain name is my name and therefore a key to my branding and my business. And it has existed since the late nineties when I had to choose the domain name ending in au.com because the one I wanted (.com) was already taken. 

This turned into an advantage I have exploited ever since. Advantage gone I thought.

Imagine the number of links accumulated both online and in print over the past 16 years! 

It never ceases to amaze me that we humans tend to think the worst when we first find out about change, particularly imposed change! We are prepared to change. We are not prepared to be changed. Therein lies significant opportunity.

I recovered from my rage and began to see a great opportunity for reinvention, something I have done in my business several times since 1991. I have also helped many of my clients to reinvent.

These words hang in my office

Someone said that the definition of stupidity is
“Expecting a different result by continuing to do the same old thing.”

Someone else said that the definition of idiocy is
“Doing something different and still getting the same result.”

Reinvention is essential otherwise we end up being stupid. 
If reinvention doesn’t lead to a different result, we’re idiots!

The first step to reinvention is to imagine and reimagine.

As John Lennon’s song ‘Imagine’ is a favourite I began to play it often, hum it, reflect on it. My own line emerged “Imagine everything being simpler and better for everyone, it’s easy if you try.”

Questions for you to answer

How did you react the last time you felt change was being imposed on you?

How did others react the last time you tried to impose change on them?

When was the last time you reinvented your business? Is is time to do it again?

If you were to reimagine your life and your work where would you begin?

The results of my imagining and reimagining so far

I have a new personal website www.ianberry.biz 

I have begun to simplify and upgrade the changing what’s normal website. For those of you who own a copy of my Changing What’s Normal book the link to the companion vault is unchanged, just no longer visible.

I have changed the website for my clients from one of equally attracting clients and serving clients to primarily for serving clients. 

The following words of wisdom from Albert Einstein are a great guide for me at present:

"Everything should be made as simple as possible, but not simpler."

"Not everything that counts can be counted, and not everything that can be counted counts." 

"Two things are infinite: the universe and human stupidity; and I'm not sure about the universe."

Be the difference you want to see in the world.
Ian
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