Monday, 10 February 2014

difference by Bernadette Jiwa - a must have book to master modern marketing

I have just added Bernadette's brilliant book to my recommended reading list.

It is a must have book to master modern marketing.

Like all great books this one contains a lot of deep insights, common sense, and no tricks.

This is a book that turns marketing on it's head. I find it a refreshing contrast to most books on marketing, particularly social media ones, which are just plain BS.

Find out more about difference here.

Here is the review that I posted on Amazon.


Be the difference you want to see in the world.
Ian
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