Sunday, 2 March 2014

Are you giving people exactly what they want?

This Sunday's sparkenation.

Is your business about making money or is it about delivering value?

A business is a person or a group of people giving other people the value that they demand, desire, and feel that they deserve.

Are you giving people the value that they want? Making money is a consequence of doing so.

If you have employees, are you giving them the value that they want? The most successful businesses serve employees first and customers second. Profit follows.

Are people your priority or is profit your priority? Your answer to this question will tell you a lot about why your business is where it is today.

Profit is not a reason for being in business. Profit is a result of being good at business.

What’s your reason for being in business?

Be the difference you want to see in the world.
Ian

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