Disrupting yourself first is the key to disruptive innovation

Professor Clayton Christensen coined the term “disruptive innovation”

Interesting interview with Clayton here.

And a great diagram underneath the video.

The line ‘Entrants nearly always win’ fascinates me.

What could you do to go underneath the radar of everyone else?

You may have to disrupt yourself first before you can effectively answer this question.

Here’s what happens to most people

You, like everyone else, have an idea that could change the world. The first step is disrupting yourself and then letting go of the status quo.

Be the difference you want to see in the world.

Ian