Monday, 28 July 2014

Be judged by the promises you keep

I was asked the other day if there was only one thing I could measure what would I choose?

My answer was kept promises.

There's a mountain of information about value propositions. Most of it mystifies me.

I'm not interested in what you propose. What I really want to know is what you promise.

Doing business with you is about the value of your promise to me. Value is always as in the eyes of the beholder.

If you keep your promises I will continue to do business with you. If you don't I won't.

What promises are you making to your employees, your customers/clients, and all your stakeholders?

How well are you keeping them?

There's a lot of wisdom in this article by Elizabeth Doty to help you.

A lot of trouble in organisations is based around feelings of being betrayed by a broken promise.

A great way to avoid this trouble is a Ms. Doty suggests "Make fewer, better commitments."

I have always believed in under-promising and over delivering. Most of the world is doing the opposite. Herein lies a great opportunity for you.

Be judged by the promises you keep.

Be the difference you want to see in the world.
Ian

64 promises that every leader should make by Todd Nielsen
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