Your fans matter much more than your followers

This Sunday's sparkenation.

I am blessed in my business that I have a few fans of my work who take me to meet with people who like, know and trust them, whom they feel would benefit from working with me. My fans also arrange boardroom briefings and seminars for their clients/customers where I add value using my "speakership" and mentoring skills. I obtain 90% of my business through these methods.

My fans matter to me much more than my followers. You?

In your business, particularly with your online presence, is your focus to gain more followers or is it to give value in advance that your fans can use to attract the people you'd like to do business with?

I have an online presence for two reasons 1) to give value in advance of in person relationships and 2) to add value to existing relationships. You?

I use technology such as Skype, Google+, Slideshare, LinkedIn, Twitter, scoop.it, Pinterest to give and add value. It's a long game. My short game is to meet with people in person because I have an in person business. You?

We must play the long and short game in our businesses. The short game is the key though. Some call it the path of least resistance. As they say about the long ands short games in golf "Driving is for show. Putting is for dough."

Be the difference you want to see in the world.
Ian

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