I've always been fascinated by paradox. Both/and is one of life's great truths.
Embrace a particular paradox - the paradox of profits, and you'll unleash human energy and creativity in your business as this short paper from John Mackey and Raj Sisodia beautifully articulates.
I've been helping business owners and leaders to focus on reasons for 25 years. I know beyond any doubt that when we focus on reasons, results take care of themselves.