Friday, 2 December 2016

The Power of Positioning

Who do you serve? What is the value you deliver to these people that they demand, desire, and feel that they deserve?

Your carefully considered answers to these questions determine your positioning in the market place.

Image Courtesy of Linkedin

In my case I only work with enlightened business owners and leaders. I make this very clear by making the following statements visible, and crystal clear when I meet with prospective clients.

Enlightened business owners and leaders are salt of the earth people who put the delivery of value to other people (employees, customers, all stakeholders) ahead of profits.

You understand profit is not a reason for being in business, rather a result of being good at business. Paradoxically of course you make more money!

As all elite sports people do you engage mentors or coaches to help you to enhance your gifts. You fully appreciate that although you do the work, you cannot do it alone.

You get that perpetually working on yourself and on your business are prerequisites to doing well in your business.

You understand that you’re actually in the differencemaking business. Your product/s and/or service/s are important, what really matters though is the difference they make in the lives of other people.

You’re committed to building and growing a 21st century business where employees feel valued, live values, and deliver value that other people demand, desire, and feel that they deserve.

Who is your ideal customer/client?
Are you truly focused on serving just them?

Be remarkable.
Ian
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