"Deciding what not to do is as important as deciding what to do."
Steve Jobs
I stopped travelling all over the place all the time for my work about 5 years ago. My goal was to work 90% of the time with people whose primary place of business is no more than a couple of hours from my home, as well as working more online.
Contemplating Steve's statement every day has helped me to get it mostly right for me yet I still believed I had a missing piece.
I had plenty of ideas running around in my head.
The subsequent personal work I did working through the exercises in the book got me over the line on my new flagship work which you can read about here.
I've consumed all of Bernadette's books and read her regular blog posts and contemplate them all very carefully.
Along with Seth Godin and a couple of other people Bernadette has changed marketing forever in my view.
What I particularly value about 'hunch' is the Over To You sections in the book where you take action based on Bernadette's great structure and prompts, as well as stories she has previously shared.
I highly recommend 'hunch' which you can purchase here.
Be remarkable.
Ian
PS 'hunch' was the first physical book I've bought for awhile. It was really great to hold a real book again and to leave it on my desk, in the library, on the lounge room coffee table etc, while I was working with it. I have a hunch things that we can touch and feel might be making a comeback!
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