Wednesday, 1 November 2017

Could trust be your ultimate competitive advantage?

There are many great lessons in this article by Andy Raskin about pitching. For me the following in the second last paragraph is the standout.

"Product differentiation, by itself, has become indefensible because today’s competitors can copy your better, faster, cheaper features virtually instantly. Now, the only thing they can’t replicate is the trust that customers feel for you and your team."


Who will you become? What will you do? to increase trust levels between your employees and with your customers?

Be remarkable.
Ian
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