Wednesday, 31 January 2018

Profit is not a reason for being in business

For many years I've been saying:

Profit is not a reason for being in business rather a result of being good at business.

I've be ridiculed many times for saying this.

The ridicule is much less today because the evidence is now overwhelming!

I love this from the B team paper 'New Ways Of Working' which you can download here.


What's your purpose (reason for being in business)?

Be remarkable.
Ian
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