All leaders must be ethnographers

Another reason I loved David Snowden's Tedx talk here is his reference to ethnography.

A key component of ethnography is observing from the point of view of the subject.

Image courtesy of Shutterstock.com

I believe all leaders must be ethnographers. It is a key to being empathetic, one of the must have skills of leadership in the new world of work.

The Ready includes working as ethnographers in their approach to working with clients. Me too!

Who will you become?

What will you do next?

Be remarkable.
Ian