I read this book recently.
Here's my Amazon review.
A key point is the number of social problems that are not being seen as business opportunities.
In the spirit of purpose-driven or conscious business, which I think one day will be the majority of businesses, take a look at the UN's sustainable development goals and see where they lead you.
You're probably missing out on a vast number of ways that you could improve your business by addressing a social problem/challenge.
And you'd be leaving a greater legacy too!
Leaving the world better that we found it is one of the key drivers for purpose-driven leaders.
Who will you become?
What will you do next?
Be remarkable.
Ian
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