Tuesday, 5 April 2011

ROI according to Kevin Roberts = return on involvement

I had the privilege of hearing and meeting Kevin Roberts the CEO of Saatchi and Saatchi last weekend at the National Speakers Association of Australia’s annual convention.

I took away much from Kevin’s talk about the state and future of business and how to stand up and stand out which was the theme of the convention.

I was particularly taken by his insight that ROI = return on involvement. This has really got me thinking and asking questions in the context of turning my brand into a lovemark (Lovemarks is the title of a great book by Kevin I highly recommend).

Who really loves what I do?
Why do they love what I do?
What do I need to do to ensure my relationships with my clients continue to grow?
What can I do that will encourage my clients to be more involved with what I do?
How can I involve myself in what my clients do in ways that will add real value to them?

What would be your answers to these questions?

Be the difference you want to see in the world
Ian
Founder Differencemakers Community
Post a Comment