Big, Hairy, Audacious Goal or BHAG — is a phrase from Jim Collins and Jerry Porras in their 1994 book 'Built to Last: Successful Habits of Visionary Companies'. A BHAG is a long-term goal i.e. 10 - 25 years.
I read the 2000 edition of the book as I was writing my first book 'Increasing Profits Without Hurting People. My book is now out of print with key concepts now in the books I have published since.
My BHAG then was helping my clients to achieve five-fold bottom lines. It's still a key part of my quest.
Today I articulate my BHAG as follows:
Replacing the dogma and doctrines of corporations, lobby groups, political parties, religions, and self-interest groups with human rights and actions that invoke egalitarianism.
All in alignment with the United Nations Sustainable Development Goals and a five-fold bottom-line.
What's your BHAG?
Why does it matter?
Keep on being the difference you want to see in the world.