Monday, 2 July 2012

Our why’s attract people to us. Our how is what keeps them with us.

I am a fan of the book Start With Why by Simon Sinek and the philosophy he articulates: People don’t buy WHAT we do, they buy WHY we do it.

It is also my belief that when our WHY's become clear, our HOW's become easy!
as I state in this blog.

How is just as important as why however.  Our why’s attract people to us.  Our how is what keeps them with us.

The LRN organisation, who have worked with more than 700 companies in over 100 countries, recently released their HOW Report: New Metrics for a New Reality: Rethinking the Source of Resiliency, Innovation, and Growth which looks at how governance, culture and leadership influence behavior and impact performance.  It is very insightful reading.  36,000 employees at all levels from 18 countries were involved.  You can download the report here.


The Governance, Culture, and Leadership Framework table on page 13 I find particularly valuable.  It looks at how we know, how we behave, how we relate, how we recognize, and how we pursue and shows a clear picture of what the most successful organisations do.

Get your why right by all means.  Making sure your how is in alignment is the key to the sustainability and thrivability of your business.

Be the difference you want to see in the world.
Ian 
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