Friday, 27 June 2014

The Art of Connection


This is a great book from my friends and colleagues Sara Knowles and Andrew Thorp.

The Art of Connection  is about how we can communicate more effectively in business, both on the outside (marketing) and on the inside (with our employees). It advocates a 'story-based' approach and a more humanized form of communication that people can relate to, leading to more clients and a more engaged workforce.

I highly recommend it as another great resource to help you become a Storyteller of Significance, one of the 5 key roles of a Change Champion as mentioned in my previous post.

The book follows the flow of our work at Mojo (Sara and Andrew's business):
Craft a compelling story about you and your business
Learn to tell it really well, both F2F and on line
Use things like speaking platforms, networking and social media to build influence and pulling power.

It's very much a practical guide to both face-to-face and on line communication, told through the prism of Sara and Andrew's experiences of building a business (and a network) over the past few years.

You can get this e-book for less than the price of a cup of coffee!

As a FREE TASTER for the 'main course', click here for some sample sections.

To enjoy a FULL COPY of the book, click here.

Be the difference you want to see in the world.
Ian

My favourite story from the book: (even though taken out of context. Read the book to find out why)
British Labour MP Frank Dobson told this story about a chance encounter with Mandela. They’d met briefly before but only in a group situation. On this occasion Dobson was visiting the South African Embassy in London and found himself approaching the President. “Ah, Frank! How are you?” he asked. Dobson was so taken aback that Mandela would remember him that he temporarily froze, unable to utter a word. The President put his hand on his shoulder and asked, “You do remember me, don’t you?”
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