In one of the great books written about the successful present and future of business in my view, ‘Firms of Endearment’, authors Raj Sisodia, David B Wolfe, and Jag Sheth, put forward 7 characteristics that differeniate the best companies from the rest as follows:
“freely challenge industry dogma
create value by aligning stakeholder interests
are willing to break traditional tradeoffs
operate with a long-term perspective
favor organic growth to growing by mergers and acquistions
blend work with play
reject traditional marketing models”
How would you rate your organisation against these?
I highly recommend this book. In my view it surpasses the work by Jim Collins in his best selling book ‘Good to Great’
Be remarkable
Ian
strategic advisor to difference makers
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