There's a lot of valuable insights in this article by Chris Pash.
I'm sure you'll agree that the 215 billion mentioned is a big number!
What I found particularly insightful was the following:
The top three traits of innovating companies are:
Process — encouraging employees to ask questions that challenge (13%)
Adapting — adapting your products and services to make the most of opportunities (13%)
Philosophy — expecting employees to offer creative ideas for improvement (11%).
Yet the simplicity of innovation often eludes people. Dr. Amantha Imber nails what's needed.
Who will you become? What will you do next?