Friday 28 September 2007

What does your brand stand for?

Is your brand remarkable, i.e. “conspicuously extraordinary”?

The latest technological craze is Apple’s iPhone. As I understand it there are better functioning phones yet Apple sells because of their branding. Apple stands for style and design and currently this is what people are buying ahead of functionality. What does your brand stand for? Builders of our new world know what they stand for and demonstrate whatever it is in their branding.

I stand for discovering and sharing insight people and planet profit from.

Be remarkable

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