I recently read one of the best articles I have ever read on sustainability by Warren Levy the President of Compelling Meetings.
My favourite paragraphs from Warren’s article
Instead, we could optimize for sustainability. A “Grandchildren” standard asks, “What would we do if grandchildren were our principal stakeholder?” This obviously would not satisfy the Icarcists need to soar. However, most investors want sustained returns; labor seeks sustained employment; and customers prefer continuous competition in price, convenience and performance.
The “No Tomorrow” and “Grandchildren” standards reflect different business values, with time as the principal variable. Each seeks to optimize the performance of a company, but using decidedly different timeframes.
Please read the full article here.
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