When I first made the following statement 20 years ago to a group of CEOs it is fair to say there was not a lot of agreement in the room!
“Profit is not a reason for being in business rather a result of being good at business.”
Today I get a very different response from enlightened leaders.
Are you confusing reason with results?
Please read these two excellent articles:
Sustainability Leadership : Shift or Show by Andrea Learned
and The Wisdom of Family Firms: Lessons Learned from the Financial Crisis by Dr Pablo Hafner.
Reflect and answer: Are you confusing reason with results?
Your answers can have a profound effect on your life and your business. Do your work.
Be the difference you want to see in the world
Ian
Leader Changing What's Normal Tribe
Sparkenation: a spark that ignites passion that leads to action that changes what's normal
More sparkenations are here.
1 comment:
Hi!
I agree but are not profit a reason why you step in to the business world? We want to make money, or maybe it is a result of feeling sucess, that you want to have achieved something. Because that is what seperates entrepreneurs from "normal" people. So maybe businesses arises from that entrepreneurs have a natural feeling of that they have responsiblity for others, to bring the society forward and secure sustainability.
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