This book is the latest to make my recommended reading list
Here is what I said about the book in my review on Amazon:
“I was drawn to this book because it is research based not another self proclaimed guru book about why ideas/products spread I enjoyed the stories and simplicity and many memorable phrases that aid remembering key points and taking action This is a very practical book I am using to enhance my work”
If you want your idea to spread or to increase the word of mouth about your product or service, get this book and take action.
Be the difference you want to see in the world
Ian
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