I live about 30 minutes from the city of Geelong. In recent years a great restoration has taken place to the waterfront area. Many old buildings still retain the name of the original company resident on the outside because when they were built company names were chiselled into the wall.
I was reflecting on this recently while waiting for someone outside one of these great old buildings. Most of the companies whose names are embedded in the walls no longer exist.
Wherever your business name appears it's not really permanent. What really matters is how people feel about you in their hearts.
How do the majority of your employees and customers/clients feel about your business?
Be the difference you want to see in the world.