Sunday 9 March 2014

The purpose of your business is the bedrock of its success

This Sunday's sparkenation.

My heroes are mavericks – rebels, radicals, dissenters, disrupters, heretics, non-conformists, contrarians, the label doesn’t matter. I am particularly passionate about maverick thinking and action that leads to radical transformation of the way we work because much of the way we work isn’t working.

Dee Hock the founder and first CEO of Visa International embodies maverick thinking.

In this Fast Company article published way back in October 1996! Mr Hock is quoted as saying:

"Unless we can define a purpose for this organization that we can all believe in, we might as well go home." That's "purpose" as in, "We the people of the United States of America, in order to form a more perfect union .... " The purpose has to be an authentic statement of what the organization is about, not some platitude cooked up by a consultant."

What’s the purpose of your business?

and remember this: Profit is not a reason for being in business, rather a result of being good at business.

Be the difference you want to see in the world.

More sparkenations.

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