There is no doubt that a key to success in business is having products and services that solve other people’s problems.
For me personally I differentiate myself in the marketplace by not offering solutions to people’s problems, rather I work with people and help them to find their own solutions. I know people savour their own solutions more and their results are better because they own their actions.
One of the problems I help my clients to find solutions for is mistrust?
“be suspicious of; have no confidence in.”
‘be suspicious of, be mistrustful of, be distrustful of, be sceptical of, be wary of, be chary of, harbour suspicions about, be uneasy about, distrust, have doubts about, have misgivings about, have reservations about, have qualms about, suspect, wonder about.”
All of the above come from culture cracks.
In 'Riding the waves of culture' the authors Fons Trompenaars and Charles Hampden-Turner suggest that there are 3 key problem areas; people’s relationship with time, nature, and each other. In the example above I am referring to our relationship with each other.
What human problems are you solving? Better: What humans problems are you helping others to find their solutions too?
Be the difference you want to see in the world.