Ray Kroc the founder of McDonalds was fond of saying "We're not in the hamburger business. We're in show business."
Today he might say We’re in the real estate business.
What business are you in?
The first three steps to success in business are:
1) knowing the kind of business you’re in
2) understanding why you’re in such a business
3) knowing the niche you’re delivering value to and why it really matters to them
Be the difference you want to see in the world.
"If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making. "