I love this Tedx talk.
I also love David's dry humour.
David's use of engineering as a metaphor is compelling. Using accountancy or law would be equally compelling I reckon. A generation of CEO's have been engineers, accountants and lawyers. There's exceptions of course yet as a general rule there's a lack of understanding of people in these three disciplines.
Every problem/challenge in your world including your business is a human problem. The solutions are simple yet complex!
Who will you become?
What will you do next?
Completing the following statements with your employees are a great place to start.
Our business solves the following human problems/challenges ...
Our solution/s embody the following characteristics of fully alive human beings ...