Wednesday, 14 November 2018

The great battle is not good v evil rather self-interest v enlightened self-interest

I recently completed a study of this book.

It contains many great insights. So many I'm begun to read the next two books the author has written since this one, 'Homo Deus' and '21 Lessons for the 21st Century'!

Through reading this book and watching videos like this one I've become a fan of Yuval Noah Harari.

One insight that's really intrigued me is the concept of 'Imagined Order' or 'Imagined Realities'.  This concept highlights that the world's systems, legal, economic, political, business and religious, are all made up by us, for us, and increasingly obvious to me for the benefit of the few rather than the many.

Studying this book has rekindled my passion for standing for enlightened self-interest and standing against self-interest.

Enlightened self-interest

"Enlightened self-interest is a philosophy in ethics which states that persons who act to further the interests of others (or the interests of the group or groups to which they belong), ultimately serve their own self-interest." Source Wikipedia

Enlightened self-interest for me is simply acting to further the interests of others without attachment, knowing that my own interests will be taken care of as a consequence.

Zig Zigar had a lovely way of putting this



This is very different to self-interest which seems to drive many of our politicians and so-called business leaders who act according to their own selfishness.

All over the world I see self-interest destroying businesses, families, lives in general, and of course, being in the grip of self-interest means we are not yet able to avoid the catastrophes caused by our inability and unwillingness to live in harmony with our planet.

The good news is that I also see productivity and positivity going through the roof, and the changing of what’s normal for the good of people and our planet, when the awesome power of enlightened self-interest is at work. 

In an article almost a decade ago in CSR Wire, John Elkington, one of my heroes, and the father of the triple-bottom line, said:

Properly understood, sustainability is not the same as corporate social responsibility (CSR)—nor can it be reduced to achieving an acceptable balance across economic, social and environmental bottom lines. Instead, it is about the fundamental, intergenerational task of winding down the dysfunctional economic and business models of the nineteenth and twentieth centuries, and the evolution of new ones fit for a human population headed towards nine billion people, living on a small planet already in “ecological overshoot”.

John's dream can easily be achieved. 

We simply reimagine our systems and models and replace the nineteenth and twentieth century ones!

Of course the stumbling block, the barrier, the mountain to climb over is self-interest.

In his 'Sapiens' book Harari walks through key moments of The Scientific Revolution that began in the 16th century. More has happened i.e. been invented and imagined in the last 500 years, than at any other time in history.

One of the triggers for this revolution no doubt was the idea of the earth revolving around the sun by Nicolaus Copernicus. Prior to his publication in 1543 the so-called infallible sources such as religions believed that the earth was the centre of the universe.

Questions to consider and act on

Is enlightened self-interest driving you? Could you do more for your world and therefore for yourself?

How many of your actions yesterday feathered your own nest and cost somebody else something they didn’t want to give away?

In your lifetime what have been the ideas, theories etc once accepted as truth that are no longer believed in or relevant?

In your business what 'imagined orders' in the forms of processes, policies, procedures, practices and systems will you reimagine and replace?

Who will you become?

What will you do next?

Be remarkable.
Ian

PS I've been a keen student of what the last 500 years of history has brought us and the consequences for most of my adult life.

Below is a selection of works I recommend in addition to the 'Sapiens' book referenced here.

Here's my full recommended reading list.

Elkington, John; Hartigan, Pamela; The Power of Unreasonable People, Harvard Business Press, 2008

Flannery, Tim; The Weather Makers, Text Publishing, 2005

Friedman, Thomas; Hot, Flat, and Crowded, Allen Lane an imprint of Penguin
Books, 2008

Friedman, Thomas; The Lexus and the Olive Tree, Anchor Books a division of
Random House, Inc. 2000

Friedman, Thomas; The World is Flat, Penguin, 2006

Gerzon, Mark; Global Citizens, Rider, 2010

Gore, Al; The Assault on Reason, Bloomsbury, 2007

Gore, Al; The Future, W H Allen, 2013

Goldin, Ian and Kutarna, Chris; Age Of Discovery, Bloomsbury, 2016

Grayling, A. C.; The God Argument The Case against Religion and for Humanism, Bloomsbury, 2013

Grayling, A. C.; The Age of Genius The Seventeenth Century & The Birth of The Modern Mind, Bloomsbury, 2016

Heffernan, Margaret; Willful Blindness, Simon & Shuster, 2011

Hitchens, Christopher; God is Not Great, Allen & Unwin, 2007

Holiday, Ryan; Ego Is The Enemy, Profile Books Ltd, 2016

Hollender, Jeffrey and Stephen Fenichell; What Matters Most – Business, Social 
Responsibility and the End of the Era of Greed, Random House, 2004

Hollender, Jeffrey and Bill Breen; The Responsibility Revolution, Jossey-Bass,
2010

Hurst, Aaron; The Purpose Economy, Elevate Publishing, 2016

Keen, Andrew; The Internet Is Not The Answer, Atlantic Books, 2015

Kiel, Fred; Return On Character - The Real Reason Leaders and Their Companies Win, Harvard Business Review Press, 2015

Korten, David C; Agenda for a New Economy: From Phantom Wealth to Real Wealth, The People-Centred Development Forum, 2nd edition, 2010

Laloux, Frederic; Reinventing organisations, Nelson Parker, 2014

Leonhard, Gerd; Technology vs. Humanity The coming clash between man and machine, Fast Future Publishing Ltd 2016

Macdonald, Hector; Truth How the Many Sides to Every Story Shape Our Reality, Bantam Press, 2018

McKeown, Greg; essentialism The Disciplined Pursuit of Less, Virgin Books, 2014

Neumeier, Marty; Metaskills: Five Talents For The Robotic Age, New Rider, 2013

Newport, Cal; Deep Work: Rules for Focused Success in a Distracted World, GrandCentral Publishing, 2016

Peters, Tom; The Excellence Dividend Principles for Prospering in Turbulent Times from a Lifetime in Pursuit of Excellence, Nicholas Brealey Publishing, 2018

Pinker, Steven; Enlightenment Now - The Case For Reason, Science, Humanism and Progress, Penguin 2018

Porritt, Jonathon; Capitalism as if the World Matters, Earthscan, 2005

Raworth, Kate; Doughnut Economics Seven Ways to Think Like a 21st Century Economist, rh business books, 2017

Sisodia, Raj, Sheth, Jag, Wolfe David B; Firms of Endearment, Wharton School
Publishing, 2007

Yunus, Muhammad; A World of Three Zeros, Scribe Publications, 2017
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