Monday 29 March 2021

What is your value promise?

According to my dictionary a proposition is "a suggested scheme or plan of action, especially in a business context", or "a statement or assertion that expresses a judgement or opinion."

The same dictionary says a value proposition is "(in marketing) an innovation, service, or feature intended to make a company or product attractive to customers."

Further my dictionary says a promise is "a declaration or assurance that one will do something or that a particular thing will happen."

When I google value promise I get stuff about value propositions!

For me a value promise is far more powerful than a value proposition.

What's your value promise?

Here's my Wise Leaders Community Value Promise. You can download it here.

The short version of our promise is below. I've found it valuable to have both a long and short version yet never any more than one page. You can download both the short and long versions here.

What is your value promise?

Become the wise leader you want to be.

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