Wednesday 21 July 2010

How different and better is your business?

I have just returned home from 3 weeks working in the United Kingdom where I spent a lot of time discussing differentiation with my clients and the necessity of being able to differentiate ourselves and our businesses as a key to success in the 21st century.

Then today I received a text from my local dry cleaner Karl Chehade to say my clothes are ready to be picked up and a message on how they are reducing their carbon emissions. Have you ever received such a message from your dry cleaner or any of the businesses you deal with? Do you differentiate yourself life this?

The business case for authentic sustainability/CSR/CR/doing good can no longer be argued against so doing the right thing by people and our planet is no longer a differentiator, unless of course you are not doing the right thing, then you are differentiating yourself for all the wrong reasons and social media will soon find you out! How you do good however can be a differentiator.

What do you do that businesses like yours don’t?

How do you stand out from the crowd?

What little things do you do that make the big difference?

I would be very interested to know how you are different and would be very happy to write about your success.

Many years ago the saying was “it’s better to be different than it is to be better.”  I never believed this.  Today we must be better and different.

How much better and different are you?

Founder Differencemakers Community
Catalyst for changing what’s normal for the good of people, our planet, and for profit
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