My working on my business focus for the past few weeks has been via two books by Bernadette Jiwa.
This book is full of a great many insights such as "Product - Meaning = Commodity, Product + Meaning = Brand." and my favourite "Top-of-mind isn't the same as close-to-heart."
I highly recommend this book to you. Like me if will help you to clearly define your niche and the reasons people buy which Bernadette defines as:
"it makes them feel ..., they are looking for a short-cut, they want to feel more connected to a group, to belong, it works, it makes their lives easier, it gives them a story to tell, they need a solution to a problem, they like what you stand for, it helps them get from where they are to where they want to be, there friends are doing it too.
I recommend reading Bernadette's first book 'Make Your Idea Matter' before reading 'The Fortune Cookie Principle.'
As I am sure you do, I have a lot of ideas. Reading this book helped me to get really clear on which ideas I want to take to my niche and how to better create the story around my ideas because without a story most ideas go nowhere.
This book came from Bernadette's popular blog The Story of Telling which I also recommend you tap into.
I have added both these books to my recommended reading list.
Be the difference you want to see in the world.