To guarantee success in business today and tomorrow we must provide a distinct experience for our customers/clients.
The journey to distinction begins with radical differentiation - what our people do that is better, different, or more unique than anyone else providing the same/similar product/service.
Radical differentiation is only possible when people are bringing their best game to their work every single day. This is only possible when people have discovered their unique gifts/talents and are continually enhancing them. Enhancing people’s gifts/talents is the number one role of leadership and followership.
Fundamental to discovery is understanding what intrinsically drives people. We must help our people to fulfill their deepest desires.
Differentiation, discovery and drive make the delivery of value to our stakeholders, value that they demand, desire, and feel that they deserve, possible.
How we deliver such value must be distinctive.
Differentiation + Discovery x Drive + Delivery x Distinction = a Distinguished 21st century business.
This is so important to me, and I suspect to you, that I have written a paper about it.
You can also download my paper here.
Be the difference you want to see in the world.
Ian
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