Your customers/clients are asking you more than ever What's in you for me?
Where does your customer/client experience begin with you?
One way to answer this is to answer this Who are you sharing your joy with and when?
And who joins you when you share your joy?
Is a crowd gathering when you share your joy?
It doesn't have to be a a big crowd. More and more you can serve a small niche and do very well in your business.
This year in your business share your joy with people who care about it. I expect you will do very well as a consequence.
Be the difference you want to see in the world.
"Do what you love in the service of people who love what you do"
"If you show them will they pay you."