The sign above hangs on the wall at Lisa and Brendan Hanrahan's cafe and cakes shop at 125 Sturt Street Ballarat.
I stumbled on their place originally. Now I go there deliberately because you get a genuinely different experience on top of the great food (made on the premises) and coffee.
Futurist Roger Hamilton says
"We now live in a world where all content is becoming free. But while people are spending less money, time and attention on content, they are putting more money, time and attention into their experiences."
At Home Ground Cafe and Cakes in Ballarat it costs a little more than down the road, yet the fast growing list of regular customers like me proves we're prepared to pay for our experiences.
Who will you become? What will you do next?
PS something else unique at Home Ground - buy 5 coffees get the 6th free!