Wednesday 2 August 2017

My number of true fans is 28. What's your number?

I've carefully read and contemplated Kevin Kelly's 1000 True Fans article many times. It has been a key to every evolution of my professional practice for the past 8 years.

You can read '1000 True Fans' yourself here.

My true fans number has lessened as I narrow my focus and seek to be highly valuable to just a small number of people.

Currently I'm on a journey to have 28 true fans. At the time of writing I have 6.

All leaders want to leave a legacy particularly while we're alive!

Focusing on true fans is one way I leave my legacy while helping my true fans to leave their legacy.

Here's how it works for me

I'm building an inner circle of 12 people to be members of an in person master-mind group meeting monthly. I also provide a 1:1 mentoring session for each person each month. Currently I have 6 members. I started with 5. We collaborated to make it work and have just begun to attract more members. I am leveraging the original 5 to attract the remaining 7.

Each person above has lifetime individual membership of my Appreciative Leader Online Community.

Recently I added team and organisation membership options to the community. I'm currently contacting people I've identified as candidates to take up the 10 team and 6 organisation memberships on offer.

So 12 in my master-mind group and 16 team and organisation members of the community = 28 true fans.

Of course having true fans doesn't mean ignoring everyone else. We never know whose legacy might be enhanced through connecting with our work.

I love Kevin's idea of concentric circles. In my case I have 3 circles. The outer 2 lead to the inner 1.

In my second outer circle are a number of people who have individual community membership who may be interested in team or organisation membership.

Currently I am offering community membership for a limited time to those who take up my 1 hour, 1 day or over 1 month special services as some are likely to become true fans.

Who will you become? What will you do next?

Be remarkable.

PS A key operating philosophy of my own in all aspects of my life is Who Before Do. I love Simon Sinek's Start With Why yet I actually believe it's Start With Who. More about this here.

As far as I can tell there is nothing — no product, no idea, no desire — without a fan base on the internet. Every thing made, or thought of, can interest at least one person in a million — it’s a low bar. Yet if even only one out of million people were interested, that’s potentially 7,000 people on the planet. That means that any 1-in-a-million appeal can find 1,000 true fans. The trick is to practically find those fans, or more accurately, to have them find you.

Now here’s the thing; the big corporations, the intermediates, the commercial producers, are all under-equipped and ill suited to connect with these thousand true fans.

Kevin Kelly

Apply for membership of The Appreciative Leader Community from here.

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