Is the tale wagging your dog?

A feature of the nightly news is the stock market report, yet listed companies employ less than 40 percent of the people. In Australia another interesting number is that about a dozen companies represent half the value of the stock market.

Why don't we learn about small businesses who clearly are the majority as the graph below from the Australia Bureau of Statistics demonstrate?

I expect one answer is data is difficult to come by.

This has got me thinking.

In your business are you focused on the things where data is easy to gather? 

Or are you digging deep to ensure you know what you must?

“Not everything that counts can be counted, and not everything that can be counted counts.”
William Bruce Cameron in 'Informal Sociology' published 1963.

We share stories (tales) about what we know. These tales are the directors of our lives. We must continually ask Is the tale wagging the dog?

Be remarkable.
Ian