One of my favourite quotes from Lady Gaga is "You laugh at me because I'm different. Well, I laugh at you because you're all the same."
Sameness is one of three great threats to the success of your business this year. The other two are not seeing and treating people as the one-of-a-kind that each of us is.
A great place to start being different is to answer the following question with immediate and ongoing action - Do our policies, procedures, practices, processes, and systems (PPPPSs) mean it is simple for people to consistently bring their unique best to their work?
PPPPSs are about management which in my view is the practice of making it simple for people to bring everything remarkable that they are to everything they do.
Management without leadership is like a car without an engine. Leadership in my view is the art of inspiring people to bring everything remarkable that they are (that one-of-a-kind that each of us is) to everything they do.
Do you see everyone person you work with as the one-of-a-kind that each of us is?
Differentiation in business is firstly about celebrating the fact that we're all different and then finding ways where that difference is brought to work. It's then about doing what others don't, or doing what others do, just doing it better, differently, or more uniquely. Leadership is key to differentiation because the number one role of leadership is about helping people to identify and enhance their gifts (talents).
Differentiation on it's own won't be enough to take your business from what is to what can be. You will need to be remarkable in six other areas too
I'm exploring these 7 in my new webinar series Remarkable is the new normal. Find out more and register here.
PS My favourite video on differentiation
Maverick Thinkers Studio