I think self-disruption is a key to ongoing differencemaking.
The following, which I found in an article by David Clarke here, is a brilliant way to go about self-disruption as a business:
"(My company name) didn’t kill the (my industry) business.
We disrupted ourselves by (constructing an entirely differentiated experience).
Anybody can follow a path into the future by walking in the ruts that others have made. Today’s intrepid pioneers are those who carve out their own roads in unforgiving terrain."
Self-disruption in your business is essential to create your best future. So too is disrupting yourself as an individual. Below are links to previous posts to refresh your memory about disrupting yourself personally.
The great disruption is to disrupt yourself
In order to disrupt the status quo we must disenthrall
Who will you become?
What will you do next?