I participated in a strategic edge session with the executive team of one of my clients yesterday. Prior to our meeting each member of the executive had done their homework exploring with various stakeholders an answer to this question: What is our strategic edge?
Strategic edge is about what we do that our competitors don’t, which is very hard to do, or it is about doing what others do, just better, differently, or more uniquely.
It’s all about people of course.
We reached a shared-view in our session that there were several actions we need to take that involve doing things we have never done.
What would you and your people need to do that you have never done in order to create a strategic edge for your business?
“If you want something you’ve never had, you must be willing to do something you’ve never done.”
Be the difference you want to see in the world.