recommended reading list.
It is a must have book to master modern marketing.
Like all great books this one contains a lot of deep insights, common sense, and no tricks.
This is a book that turns marketing on it's head. I find it a refreshing contrast to most books on marketing, particularly social media ones, which are just plain BS.
Find out more about difference here.
Here is the review that I posted on Amazon.
Be the difference you want to see in the world.