As it did for Peter the following statement really struck me:
"The 20th Century was about dozens of markets of millions of consumers.
The 21st Century is about millions of markets of dozens of consumers"
Joe Kraus, dotcom pioneer
Many people are hanging on to the status quo even when same no longer serves. Don't be one of the them.
You can succeed in a mass market if you have massive amounts of cash to burn. Mass market businesses are all about price.
Today you can succeed in a niche business or businesses without a lot of cash. Niche businesses are all about value as perceived by the buyer and have very little to do with price.
Niche is simpler than mass. Simple doesn't mean easy. Get niche right for you and your life will be easier.
Be the difference you want to see in the world.
"Niche guys finish first."