One sentence introductions or the traditional tagline are meant to be “Read rather than said” to quote presentation guru Graham Davies who calls them Macro-Statements.
In his book regarding Macro-Statements Graham says “they’re meant to be a floodlight rather than a spotlight.”
Graham recommends Micro-Statements for live, spoken presentations.
“A Micro-Statement is a sequence of words that quickly and compellingly captures the essence of your presentation in a way that is specifically shaped for the needs of a specific audience at a particular time.”
You can get Graham's book here.
I take Graham’s advice to heart in my preparation for every presentation, communication and conversation in my work with clients. I create the Micro-Statement first for each audience, each time.
You can get your copy of Think here.
I have Pink Sheets for all my main areas that I work with clients on. I just up date them or modify them to suit each piece of work.
Below is the Pink Sheet I created for one of the conversations I hosted about shared-view.
I find the explanation of the statement valuable for conversations in particular.
Macro-Statements Tell, Micro-Statements Compel. To inspire people to take action however you need a model, or a metaphor, a study or a story. Sometimes you need all four!
Who will you become?
What will you do next?
Do your work.