Tuesday, 4 June 2013

Why do businesses advertise? Beats me!

Last night I went to the movies with my wife and sister-in-law.  The first 25 minutes were ads.
There was a great rumbling in the audience after about 10 minutes with the group feeling and some individuals stating: When is the movie going to start?

Why do businesses advertise?  Beats me!

I don't remember a single product or service advertised on the big screen last night.  All I remember is the wasting of 25 minutes of my time.

When did you last buy a product or service based on an ad you saw?

My answer is a very, very long time ago!

Advertising for me is an unwelcome interruption.  When I watch television I do something else while the ads are on.  At least at the movie theatre the ads are on all at once and not interrupting viewing like they do on television.

When I want to buy a product or service I google it first.  I take notice of what people I trust say about the purchase I am considering.  What do you do?

If you are relying on placed ads to grow your business you have a commodity and it is only a matter of time before someone offers a cheaper price.

On the other hand if people are sharing and spreading your good news story as a part of their every day lives, it is likely you have a thriving business where people deal with you because of the value they perceive you are providing and where price is only a small consideration for your customers.

It seems to me that the big companies, think car makers, fast food retailers, cosmetic and drug companies, advertise to maintain visibility in a sea of choices.

I'd rather be about serving a few people than trying to appeal to the masses.

I much prefer to share with people who I have permission to do so and not risk interrupting a stranger looking for a good night out.

How about you?

Be the diference you want to see in the world.
Ian


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