Sunday 16 June 2013

Content without context is of very little value

This Sundays sparkenation.

Almost everyday I receive or see something online about content marketing. Most of it is just stuff without a context for me.  It's typical of most marketing and most media; it misses the point. Content without context is of very little value.

I love this 1 hour presentation by Gary Vaynerchuk.

Gary wonderfully captures for me the key to success in business - how we see and treat human beings.  And he beautifully puts marketing into context.

And I love his last line (accepting that I am taking it out of context!)

"Take all the money your spending on dumb shit and put it into humans."
Gary Vaynerchuk

Be the difference you want to see in the world.

More sparkenations.

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