Wednesday 6 May 2015

When you should choose second best first

“The best things in life are free" said Coco Chanel. She went on to say "The second best things are very, very expensive.”

The explosion that is social media has led to many believing in the old adage, that the best things in life are free. I don’t buy it for a second, if you will pardon my pun!

People will always pay for what they perceive is valuable.

Most things that are free on the internet are a marketing strategy to get us to buy something, eventually. Nothing wrong with this. I think it is a good thing to have to demonstrate value before expecting people to pay.

The challenge is, many folk expect everything for free.

Sure some great things in life are free.

Most things of value however require an investment of time, energy, or money, and often all three.

The next time you take advantage of something for free on the internet give some thought to how much it cost the providers.

I am finding myself downloading less and less stuff because firstly I don’t really need it, and secondly I am wanting to do my bit to support people who are providing their hard earned, valuable stuff for free, and so I generally only take free if I think I can spread the word for folk, or I think that at some time in the future I will pay for future value.

I think the whole world of free has a rude awakening coming.

I am not saying free doesn’t have its place, it does. I am saying that many of the good things in life require an investment of some kind to be made.

I would value knowing your thoughts. Please email me at

If what you sell in your business is a commodity someone will eventually sell it at a cheaper price. I’d suggest changing your business. The next time you purchase something from a supermarket, give some thought to the people in the supply chain getting screwed to provide what they do for almost free. This will eventually happen to you.

Most of the big box shops it seems to me have forgotten about fairness to their suppliers in their quest to make money while offering what they believe their customers want.

I believe in values based businesses where people live their values, where employees feel valued and are delivering value to each other and to all the stakeholders of the business. You?

Be remarkable.

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