I love this article by Chris Brogan.
I particularly love this piece in the article:
Content Is Just the Campfire
When it comes to belonging, content is the campfire that lets us gather around (if you do it right). Content is that thing that gets us together, that lets us see eye to eye, that helps us find like-mindedness, etc. Content is the start of a journey but it’s all about the people and who we meet, and then what we do.
What kind of campfire are you keeping going?
And who is gathered around it?
picture courtesy of explorenature.org